90% of the product scope will come from the product team.
Listen to customer feedback.
Prioritize new features based on who is asking for them, not just how frequently they are asked.
Consider discounting feedback from people who are not using the product today. Weight requests of existing users higher than potential users, potential users frequently ask for things that are a low priority when they are using it.
Weight between the effort to make things vs. how people value the features (bang for the buck).
Sales requests are important but will not make up a significant amount of feature development. Product and sales should have a list of the 10 most important requests that they revisit every quarter.