> For the complete documentation index, see [llms.txt](https://handbook.opencoreventures.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://handbook.opencoreventures.com/startup-manual/gtm/growth.md).

# Growth

Growth is single most important factor in determining whether, how quickly, and on what terms companies can fundraise.

OCV companies have \~9-12 months to show meaningful traction. If a company struggles to gain traction, we may wind it down. Growth is shown through usage and revenue metrics. Investors want to see an obvious demand for a commercial product. For an enterprise company, meaningful growth could be a handful of logos at a few hundred thousand in annual recurring revenue (ARR).

Early-stage startups operate on a weekly growth cadence: week-over-week (WoW) growth goals and product deliverables. That’s why OCV meets with Pre-Seed companies weekly.

The most successful founders drive growth efforts in the early stages. Investors will want to know that you've figured out growth and have a deep understanding of your growth channels. Understanding your growth channels means you know where to spend to grow more.

## In this section

This section covers the core levers behind early-stage growth.

<table data-view="cards"><thead><tr><th>Topic</th><th data-card-target data-type="content-ref">Page</th></tr></thead><tbody><tr><td><strong>Growth Goals</strong><br>Weekly growth targets, WAU, activation, retention, and carrying capacity.</td><td><a href="/spaces/vRFdFk6Bf7sA03777yVY/pages/jAe8dgH9PcXjkjbFzmc3">/spaces/vRFdFk6Bf7sA03777yVY/pages/jAe8dgH9PcXjkjbFzmc3</a></td></tr><tr><td><strong>Content Marketing</strong><br>Topic selection, titles, and distribution.</td><td><a href="/spaces/vRFdFk6Bf7sA03777yVY/pages/aGUwgiMazIbu29NSTUH0">/spaces/vRFdFk6Bf7sA03777yVY/pages/aGUwgiMazIbu29NSTUH0</a></td></tr><tr><td><strong>Events &#x26; Conferences</strong><br>When events pay off and how to measure them.</td><td><a href="/spaces/vRFdFk6Bf7sA03777yVY/pages/CXcJRuqJYZAQjX8cIccp">/spaces/vRFdFk6Bf7sA03777yVY/pages/CXcJRuqJYZAQjX8cIccp</a></td></tr><tr><td><strong>Public Relations</strong><br>News hooks, rapid response, and PR support.</td><td><a href="/spaces/vRFdFk6Bf7sA03777yVY/pages/iw04KRNhYcDqAMZExSOl">/spaces/vRFdFk6Bf7sA03777yVY/pages/iw04KRNhYcDqAMZExSOl</a></td></tr><tr><td><strong>SaaS Customer Metrics</strong><br>CAC, churn, retention, LTV, and LTV/CAC.</td><td><a href="/spaces/vRFdFk6Bf7sA03777yVY/pages/UDK72NYXp09jSIuIDHb0">/spaces/vRFdFk6Bf7sA03777yVY/pages/UDK72NYXp09jSIuIDHb0</a></td></tr></tbody></table>


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