Launches

Launches

1. How we approach "launching"

2. New company announcement

Monthly release announcements

Commit to a regular communication schedule for release updates. A monthly blog post is recommended. The blog post may include a changelog and should highlight new features and notable improvements.

Publishing a monthly release post is a chance for you to share your product story. As a bare minimum, it’s important to proactively share with users and customers any changes to the product. But a release post can also be a powerful marketing tool. Take your release post a step further by explaining why the improvements are helpful to users and customers, how they fit into the overall product vision, and share prompts for getting started. Reiterating your product roadmap and vision helps generate excitement and can encourage folks to contribute.

What to include

1. New feature highlights describing what the feature is and how to use it

2. Roundup of all the changes and improvements made since the last release. Note anything that has been deprecated or any required upgrades

3. Pictures and gifs showcasing new features and improvements

4. Community contribution section thanking anyone who contributed to the most recent release

Release post titles

Avoid overly generic release post titles like “Acme 1.0 released” and instead tell the reader about something interesting you shipped. A better title may be “Acme 1.0 released with feature 1, feature 2, feature 3” giving examples of new features. An even better title leads with what the user can do or a problem solved via updates in the release. For example, “Develop faster with Code Suggestions.”